Facebook and Instagram ads for a pressure washing company
Meta is not search. Nobody is hunting for you, so the picture does the work. That is easy here, because the before and after is the most reliable scroll stopper in home services. Fifteen seconds of a surface cleaner cutting a clean stripe across grey concrete beats any designed graphic and costs nothing to film.
Run it to homeowners inside a 10 to 15 mile radius and put a real offer in the copy. House wash from $299 with the front walkway included works. Brand awareness does not. At $10 to $25 a day, lead form campaigns in most markets return leads at $8 to $25, though those leads are colder than a Google call and need a text inside five minutes.
The common mistake is boosting a finished job post with no offer, no radius and no follow up. Two weeks in you want a repeatable cost per lead and a retargeting audience building from site traffic.